The Project:
'Co-Branded' landing page, editable newsletter, and 'goodies' for team members.
The Problem:
Combine HCI branding with Northwestern, without using the Northwestern logos or the Project One Logos.
Solution: Utilizing the already recognizable building of Northwestern, and location of Project One, I created a merged 'logo' for the items requested.
This avoided the issue of the brand identity use, as neither logo in question was utilized, and something that was still recognizable to both parties was still associated. Further merging the brands, I used a pallet that was mainly purple but also included hints of HCI's branding imagery, and logo.
The landing page requested was simple, and only asked for there be a form for team members to fill out so that they could recognize fellow teammates for their hard work. The page includes subtle animation and a parallax background image of the building.
The logo was laid over a triangular shape (a style used a lot in HCI branding, and further brought into this merged branding). This same shape was utilized in the background <div> of the preceding textbox.
The same branding style was utilized for the weekly newsletter. Image place-holders were included so the end user would know where to place pictures.
